A New Marketing Campaign Kit to Boost Your Single-Vendor Sales Opportunities
We’ve said it before. Dropping the complex multi-vendor security strategy is the best way to expand your managed solutions, reduce costs, advance your security efficacy, and improve customer satisfaction. We have created a new marketing campaign kit to boost your opportunities to retain and attract more customers.
The new kit focuses on the various security solutions customers need and that can help you grow and scale your business.
Why go with a multi-product approach?
A multi-product approach is an essential strategy for MSPs to meet customers’ expanding security needs while keeping costs down. With a multi-vendor strategy, your labor costs can be significantly higher than with a unified, single-vendor structure. Using a combination of products from different vendors can lead to security blind spots, missed threats, and inefficient and prolonged support processes, putting stress on your already stretched IT resources. Scaling your business with a multi-product strategy reduces customer churn, increases client and revenue retention, and enhances overall customer satisfaction.
Learn about becoming a multi-product partner with WatchGuard, regardless of where you are in your journey as an MSP Take action with content we’ve created for you and your target audience.
How to use this campaign kit
- To create a successful campaign, select the content that best suits your customer segments and use it to quickly build a targeted campaign. For instance, you can use endpoint or identity security content to upsell your existing network security customer base.
- Emphasize the benefits of integrated security solutions within a single platform and how this can reduce the risk of exposure to cyber threats while reducing the cost of security.
- Take advantage of all your channels (email, paid campaigns, social media) to promote the content. Reach and educate prospective and existing customers with the value that you bring by working with leading security vendors.
Use this marketing campaign kit to position the security solutions you can effectively deliver as an MSP. It’s resources like this that save you time and money, and help you focus on increasing sales and establish yourself as a trusted provider in the industry.
WatchGuard’s Multi-Product Security Platform Puts MSPs First
With WatchGuard’s Unified Security Platform architecture, MSPs can manage comprehensive security for networks, endpoints, and identities from a single Cloud-based interface. Imagine how much overhead and extra hassle you could cut if you could integrate and manage key endpoint and identity security solutions into your existing firewall deployments. Our platform empowers you with the advanced security efficacy required to provide exceptional protection against an expanding range of threat vectors.
