AI and trusted partners for MSP success

The cybersecurity landscape has evolved dramatically, placing IT managers under pressure to adapt. A 168% rise in evasive malware detected by WatchGuard in Q2 2024 underscores this shift, with threat actors following behavioral patterns and adopting attack techniques that become popular and dominate in waves.

In this context, many companies are choosing to rely on a managed service provider (MSP), becoming key allies for organizations that need not only IT support but also protection. MSPs are, in many cases, the last stop of defense for companies, placing an additional burden on their shoulders. MSPs are tasked with delivering sophisticated cybersecurity solutions while navigating challenges like macroeconomic issues, inflation, supply chain costs, and shortages of skilled professionals. They also face growing regulatory demands, such as NIS 2, which aims to harmonize cybersecurity across the EU by imposing specific risk management measures, or DORA, which seeks to strengthen cybersecurity frameworks for financial institutions and digital products in the EU, transforming the way MSPs must support their customers in planning long-term cybersecurity strategies.

Amid this complexity, evolving threats have positioned artificial intelligence as an essential tool in cybersecurity solutions. Technologies such as endpoint detection and response (EDR) or managed detection and response (MDR) already use AI to identify anomalous patterns, which is critical in recognizing emerging tactics used by threat actors and anticipating potential attacks. However, it is not simply a matter of incorporating AI for the sake of following the trend. Implementing AI must be strategic and tailored to customer needs.

Generative AI (GenAI), for example, is still in its early stages in the cybersecurity field. While it has enormous potential in areas such as phishing detection or analysis of unusual behavior, it is also true that cybercriminals are using these same technologies to improve the sophistication of their attacks. This creates a complicated new battlefield, where AI defenses must be faster and more accurate than ever before.

Given this scenario, MSPs face a dual challenge: they need to take advantage of the benefits that AI offers, but do so in a realistic way, avoiding falling into exaggerated claims about its effectiveness. AI should complement human expertise, enhancing cybersecurity capabilities. By deploying a properly honed and targeted strategy, MSPs can become the diamond of cybersecurity and shine in an increasingly competitive environment. Also, a long-term mindset is vital; cybersecurity is a marathon requiring resilience and adaptability to evolving threats.

Choosing technology partners with a holistic approach is key to success. A good partner understands the constant evolution of threats and is prepared to adapt quickly to new market demands, as well as being committed to the long-term growth of MSPs; ensuring that they not only survive but thrive in the competitive and complex world of cybersecurity.

In conclusion, while AI offers opportunities to strengthen defenses, MSPs' success lies in integrating it strategically and maintaining a customer-centric focus, supported by partners who understand both current challenges and future needs.